Downtown Austin Retail Spotlight: PRIZE
This Thursday evening marks the grand opening of PRIZE, a new luxury gift and accessories boutique located near the intersection of 2nd and Colorado in downtown Austin. The grand opening will run from 5-8 p.m. and will feature music by DJ Christian Barbuto, as well as hors d’oeuvres by Bar Chi Sushi. We asked PRIZE owner Lisa Bagby a few questions about the store and her decision to open the boutique downtown.
PRIZE is a luxury gift and accessories boutique with unique offerings not offered anywhere else in Austin. We carry men and women's jewelry, perfume, candles, books, cards, belts and belt buckles, bags, hats, boxers, pajamas and robes, home and tabletop accessories and more. I really want the atmosphere at PRIZE to be inviting and comfortable so that people find it to be a fun, unpretentious place to shop for themselves and their friends
Tell us about your background. What led you to open your own boutique?
My dream of opening PRIZE came about after more than a decade of merchandising experience with major national retailers such as Williams Sonoma, Inc., Z Gallerie, Restoration Hardware and Bliss Spa. After living and working in Los Angeles, San Francisco and New York City for almost 2 decades, I was finally ready to move back to Texas and launch PRIZE.
Why did you choose to open PRIZE in downtown Austin?
I am from Houston, but attended The University of Texas before setting off to live and work in Los Angeles in the early nineties. I chose Austin because I wanted to be back in Texas, and I felt like there is a need for PRIZE here. I really love the energy downtown, specifically in the 2nd Street District. Downtown Austin is transforming. I love the mix of retailers and restaurants here, as well as the proximity to great music.